Taking on problem skin through the power of tomatoes.

CLIENT: YES TO
ANIMATIONS: GLUED FILMS
DESIGNED AT THE FOUNDRY

Yes To is a natural and environmentally friendly brand. They wanted an Instagram campaign to boost sales of their tomato range of scrubs, cleansers and wipes in Sainsbury’s supermarkets. The outcome was a tomato based (funny that) series of videos for their Instagram channel. These videos showed how everyday life can affect your skin. And by tackling these issues with the power of tomatoes, people could greatly improve the health of their skin.

This series of short videos highlighted the causes of problem skin, such as late nights, pollution and stress. Each video included a link to a relevant product within the Yes To Tomato range.

The bold red colour of tomatoes worked wonderfully to differentiate them from the usual muted tones of other skincare brands. As a result, it highlighted the fact that Yes To really are a standout skincare brand.