Campaign to highlight the benefits an un-born baby can get when it isn’t exposed to alcohol.

CLIENT: BLACKPOOL BETTER START
DESIGNED AT WE ARE BRAVE

Following on from the ‘Be Your Baby’s Hero’ campaign, that ran in Blackpool to raise awareness of the dangers of drinking alcohol during pregnancy, the client wanted to redevelop the campaign to incorporate evaluation findings. The campaign required a stronger focus on the peer support needed for expecting mothers. It was also important to emphasise that responsibility of stopping drinking isn’t just placed on the young mum alone.

The campaign used a strong combination of words and visuals to create our superbabies. These represented the benefits an unborn baby can get when not exposed to alcohol during pregnancy. These benefits included sight, brain development, growth and motor skills. These were all linked to relevant superpowers to create the bold campaign imagery.