A brand revamp to target a premium market for home furnishings.

CLIENT: ESSELLE

Esselle is a wholesale company who starting selling flooring items to other businesses. Already supplying leading brands such as John Lewis and Next, they were expanding their product lines and moving into more lifestyle products such as cushions, candles and tableware.

There was already a brand basis but due to the new venture it now needed to be developed and reflect more of a consumer look and feel that also shows the company as a premium brand.

The existing logo was worked up and a new brand guidelines including colour palettes, typefaces and photography style were introduced. These then formed the basis of all new designs across various materials.